On Majestic Sacred Service
Prakash Mundhra from Mumbai, as reported in Livemint, converted a 'college idea' with a capital of `6 lakh into a `5 crore acquirement business reported to be growing at lx% per
annum. His company — Sacred Moments — founded in 2006 was the first to come up with the concept of packaged Puja Kits. "I realized that to arrange festive puja items can be cumbersome, peculiarly when you are a nuclear family and notice yourself lost," Mundhra is reported to have said. With pre-packaged puja kits for different kinds of puja, the thought is to make performing a puja more user-friendly, peculiarly for nuclear family youngsters living abroad or away from their elders.
A similar experience of divine inspiration and business growth is reported by Rajshree Kukreti in Business organisation Today. A management pupil from Symbiosis started making Diwali puja kits in 2006 with a start-upwardly quantity of just 200 which soon grew to a need for 23,500 and now has a range of 15 types of kits in his inventory. The range includes Holi, Diwali, Ganesh Chathurthi, Griha Parvesh and even Auto Puja kits. He is now reported to be working on kits for rituals of dissimilar religions.
The universality of the demand for such kits is underscored by the reported feel
of another such spiritual entrepreneur — Hanish Pherwani of Okassionz. Not just does he offer ready-made Diwali Puja, Vehicle Puja, Grih Parvesh, Karva Chauth, Ugadi, Pongal, Ganesh Chathurthi kits but also Muslim Namaz and Christian Prayer kits as well other ethnic choices like Rangoli Kit — to adapt every faith and ethnicity. As reported in Yourstory.com, Hanish says, "Readymade puja kits have made life much easier for people who are unaware of the puja items required to perform a ritual correctly. It is likewise an elegant and ethnic form of gifting to clients and relatives in festivals. People can easily bear a puja with the kit which contains everything from agarbatti to ghee, deepak, clove, cardamom, sindoor and all 32 items required for the puja in mind, labelled and packed neatly with high quality textile. The kit also contains Puja Vidhi on how to perform the puja so that the hapless worshipper can at present have instructions on how to do things the right mode."
The booming demand for high quality puja materials packaged conveniently is not merely restricted to the domestic market. Mundhra's Sacred Moments is reported to have experienced an export growth of 200% a year constituting upwards to a third of their total sales. The Indian diaspora overseas, particularly in the US, Britain and Canada saw Hindu puja kits being stocked even at Walmart. The online net sales business organisation throws upward several sites devoted to the supply of puja kits, 'pure prasadam' and packaged Gangajal for nostalgia driven Indians living in far flung places across the world.
Design inspiration
Designing packaging for the Supreme Divine can indeed be a self-fulfilling moment as many seem to accept already discovered. The passion for creating something truly innovative and devotional is manifested in the diversity and inventiveness of puja accompaniment products that can exist found at the stalls and with pavement vendors outside all Indian religious places. A visit to the sacred temple retreats in the mountains or the riverside ghats reveals just how inventively 'spiritual souvenirs' such as Ganga Jal or Prasadam or other talisman lockets, beads and bracelets tin can be offered for the convenience of visiting pilgrims.
This fervour to create truly devotional packaging is not restricted to professional designers just finds expression across the depth and width of the packaging manufacture – non just with mould-makers, printers and material convertors, only also artists, craftsmen and small car makers. Packaging of incense and dhoop cones, as well as aroma-therapy and meditation accessories, have already achieved a degree of marketplace sophistry and branding that could compete with whatever gimmicky lifestyle consumer product.
Contemporary packaging has no dubiety helped to make reaching the sacred divine more than convenient for anybody. The time is peradventure not far when we may look to rush beyond to the neighbourhood 'drive-in' window to choice up a puja-on-the-become parcel for some quick spiritual upliftment. We can surely wait the packaging industry to stand up by its Sacred Mission to evangelize e'er meliorate, new, improved puja products. After all, even if you only live twice – y'all may want to learn to pray properly at least once!
The article was first published in the January 2014 issue of Packaging S Asia.
Source: https://packagingsouthasia.com/supply-chain-function/design-marketing/on-majestic-sacred-service/
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